Dodge Nitro and Jeep Liberty to merge into one vehicle

News out of Toledo is that Chrysler plans to drop either the Jeep Liberty or the Dodge Nitro within four years and merge the two vehicles into one. These two 'utes are built on the same exact platform, use basically the same engines and are built in the same Toledo plant. There is no good reason for both of them to exist, which makes us wonder why they ever did in the first place and why it will take three years to correct. Regardless, considering that Jeep will always be the off-road brand, it would make most sense to keep the Liberty name going. Losing the Nitro, meanwhile, might actually help Dodge improve its image as a volume performance brand.

This convergence of duplicate vehicles is part of Chrysler's Project Genesis plan. Under the plan, dealers will begin to offer Chrysler, Jeep and Dodge vehicles under the same roof. Other nameplates that are or should be converged include the Jeep Compass/Jeep Patriot and Dodge Durango/Chrysler Aspen, the latter of which could see themselves replaced by a new model with Jeep underpinnings.

Chrysler offering even more incentives to close out July

The automotive sales sector is in a major state of flux as consumers continue to run from SUVs and pickup trucks into smaller, more fuel efficient cars. One manufacturer hit especially hard by this transition is Chrysler, a company that recently posted the worst fleet average fuel economy numbers of all major automakers in the U.S. due to its truck-heavy lineup. Still, the automaker has built up a large supply of Chrysler, Dodge and Jeep utility vehicles that they have got to get off dealer lots somehow. To ease consumers into the fuel-thirsy utes, Chrysler has introduced new incentives of zero-percent financing for 72 months on the 2008 Dodge Durango, Chrysler Aspen and Jeep Grand Cherokee and Commander.

While the lack of any financing charges will certainly impact the bottom line, it is nothing compared to the losses the automaker has been hit with over its past lease deals. In fact, truck and SUV residuals are so bad these days that Chrysler Financial has gone so far as to completely cut leasing out of its available portfolio starting August 1. The financing deals announced today are scheduled to continue through Thursday, July 31.

Kelley Blue Book Posts Most Researched Autos

The information gathered from more than 60 million visitors of Kelley Blue Books’ kbb.com, the most visited third-party auto web site in the net, comprised of the raw data of the latest most researched vehicles for the first six months of 2006. Included in the Top 20 list of America’s most trusted source of new and used automotive information are the following.

Honda Civic
Honda Accord
Toyota Camry
Toyota Corolla
Toyota Rav4
Honda Odyssey
Honda Pilot
Toyota Highlander
Chevrolet Tahoe
Honda CR-V
Ford Mustang
Nissan Altima
BMW 325
Acura TL
Toyota Sienna
Toyota 4runner
Ford Escape
Infiniti G35
Toyota Avalon
Mazda 3

On top of the list are Asian models, Honda and Toyota. Seven slots are occupied by Toyota and five by Honda, which are all included in the Top Ten. In place of the Chrysler 300 and Jeep Grand Cherokee, which has fallen off from the current list, are Toyota RAV4 and Chevrolet Tahoe. Together with the Tahoe is the Ford Mustang, the sole domestic models that made it to the most researched line-up.

Two utilitarian minivans came in at the 6th and 7th spots, the Honda Odyssey and the Toyota Sienna respectively. Three entry level luxury vehicles also made it in the list - the BMW 325, Acura TL and Infiniti G35 (pictured above) – which according to Jack R. Nerad, executive editorial director and market analyst of Kelley Blue Book’s kbb.com have definitely become the brands and vehicles that the public aspires to drive and own.