Canada: Hyundai prices Genesis from $37 995

Hyundai Auto Canada has announced that its all-new premium sedan, the 2009 Genesis, will start at $37,995 with a V6 engine and $43,995 for a V8.

“This is a luxury car without a luxury price,” said John Vernile, vice-president, sales and marketing. “With the 2009 Genesis, we wanted to demonstrate that Hyundai can offer all the quality consumers demand from a vehicle today, all the equipment they deserve, and all the power they could want. We are proud to offer a vehicle with the amenities, driving character and performance people would expect from Japanese or European luxury vehicles at a more motivating price. With this pricing, the Genesis will make a premium driving experience accessible to a wide range of deserving customers.”

The Azera, which serves as the automaker's flagship sedan until the Genesis' arrival, tops out at $39 195 for the Limited. In other words, the Genesis is priced fairly competitively as it packs more features than that car. The Genesis is slated to go on sale this July.

Fuel sipping station wagons sold in Europe

Do you have a small family and a dog? For many Europeans in that or a similar situation, station wagons are the ride of choice, despite the SUV and minivan craze. Buying a station wagon often means that you're buying a fuel efficient vehicle which can carry lots of stuff, and some of these vehicles can even seat seven. The key to an fuel-saving family hauler is finding that elusive combination of being compact in size, roomy inside and fitted to a efficient powertrain. Compact minivans, SUVs and CUVs sometimes fit these qualifications, as we discussed when we posed a list of European fuel saving people carriers. That list included some station wagons that seat seven, and today's list expands on that and shows the 20 most fuel-efficient station wagons on sale in Europe. Don't think all of them are made by European automakers. Find the full list after the jump.

Kia looking to assemble vehicles in Georgia

Since Hyundai/Kia has dropped the idea of a pickup truck, Kia's new assembly plant in West Point, Georgia will instead turn out small cars. The first vehicle that will roll off the assembly lines in 2009 is Kia's Sorento, with body on frame construction well suited to a pickup. What doesn't seem primed for a pickup, however, is a softening market, so Kia has decided to redouble its efforts on small cars.

No details about the upcoming car were discussed, only that we should expect a Spectra-sized C-segment vehicle that may be shared with Hyundai. Hyundai CEO Kim Dong-Jin confessed to the organization losing its way slightly by slacking off on small, high volume cars and going after larger vehicles to bolster the brand images and offerings. A return to its roots will please dealers, and the Genesis Coupe will kick off a turbocharging frenzy at Kia, which will focus on small displacement forced induction engines.

Hyundai to spend $80m on Genesis sedan launch, pre-sales top 700 so far

Hyundai has big plans for its luxury Genesis sedan, and the Korean automaker is willing to pony up $80m to get the word out. Rich appointments, rear-wheel-drive, a choice of powerful engines, and a starting price of $30k is a good story to sell customers on, and the Genesis sedan is being looked at as the halo car in Hyundai's lineup. That helps justify spending the most launch money on any Hyundai ever, even though only 30,000 Genesis sedans are scheduled to be sold per year. Genesis marketing begins with a 15-city tour involving about 100 sedans, and will include television ads plus the Internet and plenty of viral events.

We're very anxious to see if Hyundai can deliver a legitimate Lexus GS competitor for over $10,000 less, and if the Genesis is as good as advertised, the $80m will be money well spent. Hit the jump to see the Hyundai Genesis sedan Super Bowl commercials.

Hyundai i10

Hyundai looks set to be latest challenger in the ultra low cost car ranks in India with their announcement of a new model targeted for that market. Tata Motors kicked things off with the introduction of the Nano earlier this year with its starting base price of only $2,500 U.S. It doesn't look like Hyundai plans to go quite that low, instead coming in a little higher at $3,500. Development of the new model is only now beginning with a target launch date of 2012. According to Hyundai's Indian boss H.S. Lim, the new car is not meant to be a direct competitor to the Nano (a thousand dollars might not be a big deal on a $50,000 SUV, but since that amount is almost half the cost of the Nano, people will notice), even though better-equipped versions of the Nano can exceed the Hyundai's price point. In the meantime, Hyundai is launching natural gas and propane versions of several models, including the Accent and Santro this year.

Hyundai Enters Canada Market With Accent

Travel to Canada and you would find the Hyundai Accent, a small car that comes with an inexpensive price. This vehicle can be bought for only $9,995. That is the same price that the vehicle had thirteen years before. Experts in the industry say that at present, this is the only vehicle that can be bought for only four figures.

With the addition of the Hyundai Accent in the Canadian auto market, the small car war is just about to get hotter. The vehicle would be competing with the Kia Rio which comes with a tag price lower than $10,000.

Analysts say that with such low prices being attached to vehicles, consumers have come flocking to dealerships and getting a unit of these low-priced vehicles for themselves. The problem though is that these consumers are so happy with the low price that they forget to test the vehicle first before the actual purchase.

Hyundai launches i800 full-size van in Europe

What, you thought only Ford and GM did the full-size van thing anymore? Say hello to the eight-passenger Hyundai i800, which goes on sale late June in the UK. The i800 sports captain's chairs up front with two three-passenger benches out back. That makes a grand total of eight seat belts thanks to its totally accommodating third-row. Hyundai's big van is powered by a 2.5L four-cylinder CRDi diesel engine, so we expect acceleration is an afterthought in this cavernous cruiser. The i800 does, however, feature a coil-sprung rear suspension for a more minivan-like ride than some of its commercial transport competition. But aside from its features, the i800 is just a good looking van. Its design is more fluid than Chrysler's new boxy minivans and it doesn't look like it belongs in a FedEx fleet (we're looking at you, Ford Econoline). Screw the Entourage, we want this Hyundai hauler in the U.S.

Hyundai to get half of MPG improvement from powertrains

Hyundai is already far closer to meeting the new corporate average fuel economy standards than most automakers thanks to their current fleet averages of 32.4mpg for cars and 25.5 for trucks. Under the new footprint-based formula that sets individual standards for manufacturers based on the size of the vehicles they sell, Hyundai will have to reach a higher than average threshold. By 2015, Hyundai's car fleet will have to average 37.5mpg and the trucks will have to hit 31mpg. According to Timothy White, senior manager of the powertrain department at the Hyundai-Kia America Technical Center near Ann Arbor, the company expects to get about half that improvement from improvements in engines and transmissions. The company will be shifting from five to six speed transmissions over the next few years and adding direct fuel injection. Hyundai is also developing alternative powertrains like hybrids and diesel engines for vehicles like the Veracruz and Kia Borrego. The rest of the improvement will come from a variety of other technologies including the obvious ones like improved aerodynamics, lower rolling resistance tires and reductions in vehicle mass. Other improvements will come from reductions in parasitic losses in less obvious areas. Shifting to electric power steering which uses power only when needed instead of driving a hydraulic pump continuously is one area targeted for improvement. Another is using LED lighting to reduce the electrical load on the alternator.

Two things revealed at this year's New York Auto Show had our salivary glands working overtime. The first was the Hyundai Genesis Coupe, which proved that at least one automaker (and now, two and possibly three) is getting hip to the idea that a rear-wheel-drive, two-door coupe with a turbocharged four-cylinder is needed in the marketplace. The second was over at the Kia booth, where Hyundai's sub-brand revealed its Koup concept, powered by a turbocharged 2.0-liter gasoline direct-injected (GDI) four-cylinder. According to Kia, this new mill makes 290 hp and 289 lb.-ft. of torque and could power several different models in both automaker's lineups. Fast-forward to yesterday when we received a couple of tips about a green Genesis Coupe shown at the Busan Auto Show in South Korea. The coupe supposedly shared display space with the same THETA turbocharged GDI 2.0-liter on a separate stand, causing some members of GenFans to assume that the 290 ps (285 hp) engine was fitted to the green coupe. However, the "380GT" badge on the back reveals that the coupe is actually powered by the run-of-the-mill 3.8-liter V6. We called up Hyundai to ask about the engine and the Coupe on display. Their response: "We're not commenting on it at this time." While we understand that certain cards have to be kept close to one's chest, it would have been easier just to tell us that the coupe on display and the engine at its booth have nothing in common. Since they're remaining disconcertingly tight-lipped, can we assume that the turbocharged 2.0-liter GDI will find its way into the Genesis Coupe in the future? We hope so. And with Hyundai's recent announcement that direct-injected engines are going to find their way into several of its models, it adds that much more fuel to the fire.