Hyundai Auto Canada has announced that its all-new premium sedan, the 2009 Genesis, will start at $37,995 with a V6 engine and $43,995 for a V8.
“This is a luxury car without a luxury price,” said John Vernile, vice-president, sales and marketing. “With the 2009 Genesis, we wanted to demonstrate that Hyundai can offer all the quality consumers demand from a vehicle today, all the equipment they deserve, and all the power they could want. We are proud to offer a vehicle with the amenities, driving character and performance people would expect from Japanese or European luxury vehicles at a more motivating price. With this pricing, the Genesis will make a premium driving experience accessible to a wide range of deserving customers.”
The Azera, which serves as the automaker's flagship sedan until the Genesis' arrival, tops out at $39 195 for the Limited. In other words, the Genesis is priced fairly competitively as it packs more features than that car. The Genesis is slated to go on sale this July.
“This is a luxury car without a luxury price,” said John Vernile, vice-president, sales and marketing. “With the 2009 Genesis, we wanted to demonstrate that Hyundai can offer all the quality consumers demand from a vehicle today, all the equipment they deserve, and all the power they could want. We are proud to offer a vehicle with the amenities, driving character and performance people would expect from Japanese or European luxury vehicles at a more motivating price. With this pricing, the Genesis will make a premium driving experience accessible to a wide range of deserving customers.”
The Azera, which serves as the automaker's flagship sedan until the Genesis' arrival, tops out at $39 195 for the Limited. In other words, the Genesis is priced fairly competitively as it packs more features than that car. The Genesis is slated to go on sale this July.
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