Sunday, July 27, 2008

Ford to retool 3 truck plants for small cars starting in December



In conjunction with the announcement of an $8.7 billion loss for the second quarter, Ford confirmed what had been suspected for some time with a major shift in production capacity from trucks to cars. Starting in December of this year, three truck plants will be retooled so that they can build cars instead. In addition six new models will be coming over from the European lineup and Mercury will live on. Like other automakers Ford will be consolidating production of large trucks into fewer plants. The full-size Expedition and Navigator SUVs will shift from the Michigan Truck Plant in Wayne MI to the Louisville, Ky plant that builds the Super-Duty pickups. The Michigan plant will retool to build to build a vehicle based on the European Focus platform. As previously announced the Cuautitlan Assembly Plant in Mexico will shift from building F-series pickups to the new Fiesta at the end of next year. A second plant in Louisville that currently builds Explorers will switch over to building Focus based vehicles as well.

In other product news, we already knew about the Fiesta and the Euro Focus coming in 2010 as well as the Transit Connect van in 2009. Ford has confirmed that Mercury will get a new small car in 2010. What platform this will be built on is unknown. Ford will also introduce what they are calling a "whitespace" vehicle based on the Focus architecture. This will be in a segment that Ford doesn't currently occupy, and the best bet would be the C-Max MPV. This vehicle is a small van similar to the Mazda 5. The full Ford press release is after the jump.

Tuesday, July 15, 2008

Ford moving to three-year redesigns to keep things fresh



Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an anaconda death grip, that once guaranteed share began to shrink. To battle those competitive forces, Ford is looking to do a major redesign on its vehicles every three years from now on. Ford design director Peter Horbury told Automotive News that minor styling changes just aren't effective, and that future redesigns will include changes to everything but the doors, roof, and glass. That leaves bumpers, hoods, trunks, lights, quarter panels and front and rear facias as some of the items that can be refreshed in a much more timely fashion.

Horbury claims the Dearborn, MI automaker listened to the press with regard to styling changes, which emboldens us to ask for more. We'd like a twin-turbo four-pot Mustang, a plug-in euro Focus, a 40 mpg F-150, a seat on the board, and free Mondeos for all.