Volkswagen has already announced its intentions to build a factory in the U.S., narrowing down the possible sites to Alabama, Michigan and Tennessee. Now, in advance of a shareholder meeting in Germany, Audi CEO Rupert Stadler is reportedly saying that Audi is considering a U.S. plant, as well. The move on both automakers' parts is an attempt to capitalize on the weak U.S. dollar, the stronger euro and the fact that material costs are on the rise and a U.S. plant could mitigate some of those expenses. Additionally, both VW and Audi have made it clear that in order to achieve their lofty sales goals – one million units a year by 2018 for V-Dub and Audi's campaign to become the numero uno luxury carmaker – ramping up production capacity in the U.S. where many of those sales will be made is instrumental to their mutual success.
Thursday, May 8, 2008
Audi seriously considering U.S. plant
Posted by prasad at 4:18 AM
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