Saturday, May 31, 2008

Volt pricing and timing takes another twist: under $30 grand by 2010?



Round and round we go... where we stop, nobody knows! That sounds like an apt description of the merry-go-round that is the Chevrolet Volt, especially when pricing and delivery date are concerned. Perhaps what we are witnessing in this case is the first truly transparent product launch in history. Do major shifts like this happen with all vehicles, or is the new technology needed to make the Volt a reality causing pricing headaches for GM management? Maybe it's all of the above. Whatever the case, GM CEO Jim Wagoner has been quoted on Forbes as suggesting that General Motors will be selling an electric car for less than $30,000 by the year 2010.

Another possible explanation for this pricing confusion could involve the upcoming plug-in Saturn Vue. How can we be sure that Wagoner was referring to the Volt when he cited the pricing and deadline of the electric vehicle? We can't. It's possible that GM could have a plug-in Vue ready for the market in 2010 with an electric-only mode, making it an electric car of sorts. We'll just need to take a wait-and-see approach when it comes to the Volt's, and the Vue's, debut.

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