When
we read the tip from reader Thijs B. telling us that in Belgium, Dodge
is planning a Journey launch promo centered around backseat
baby-making, we thought it was a big joke. So we started using our
Google powers to see what else we could dig up. And guess what? It's
legit.
If you go to babymadeonboard.be, you'll be greeted by the screen above, which features a play on those annoying "Baby On Board" window signs that were ubiquitous during the 80s.
It's paired with a countdown timer that will zero out on the weekend of
June 14, which is when the Dodge Journey officially launches in
Belgium. A quick WHOIS lookup on DNS.be reveals that the site's domain name is registered to someone at the Brussels office of Proximity BBDO, a BBDO partner. BBDO is Chrysler's ad agency.
More Googling led us to a Dodge press release
posted on a Belgian media portal. The car is being targeted toward men,
and its launch slogan roughly translates to "Become a father, stay a
man." According to the PR, Dodge suggests that "everyone try out the
back seat of the Dodge Journey in a little unorthodox manner."
Well, that's one way of getting folks to look past Chrysler's
lamentable interiors. People whose "backseat trial" is successful and
subsequently produce a newborn child 9 months after the car's launch
weekend have a chance to win themselves a new Dodge Journey, and the
baby's picture will be posted to the website.
We don't think that Dodge really wants
people taking special test drives out of Belgian dealerships for the
purpose of steaming up the windows the old fashioned way (we can
imagine porters quitting en masse on June 13th if this were the case).
This particular assignment can probably be completed at home, too. To
help encourage people to take action, however, all Journey floor models
will have those "Baby Made on Board" signs in their windows. If you're
in Belgium, are planning a family, and are in the market for a new car,
you might want to (ahem) get to work on or around June 14. Maybe
earlier. After all, a little practice never hurts. Thanks for the tip, Thijs!
we read the tip from reader Thijs B. telling us that in Belgium, Dodge
is planning a Journey launch promo centered around backseat
baby-making, we thought it was a big joke. So we started using our
Google powers to see what else we could dig up. And guess what? It's
legit.
If you go to babymadeonboard.be, you'll be greeted by the screen above, which features a play on those annoying "Baby On Board" window signs that were ubiquitous during the 80s.
It's paired with a countdown timer that will zero out on the weekend of
June 14, which is when the Dodge Journey officially launches in
Belgium. A quick WHOIS lookup on DNS.be reveals that the site's domain name is registered to someone at the Brussels office of Proximity BBDO, a BBDO partner. BBDO is Chrysler's ad agency.
More Googling led us to a Dodge press release
posted on a Belgian media portal. The car is being targeted toward men,
and its launch slogan roughly translates to "Become a father, stay a
man." According to the PR, Dodge suggests that "everyone try out the
back seat of the Dodge Journey in a little unorthodox manner."
Well, that's one way of getting folks to look past Chrysler's
lamentable interiors. People whose "backseat trial" is successful and
subsequently produce a newborn child 9 months after the car's launch
weekend have a chance to win themselves a new Dodge Journey, and the
baby's picture will be posted to the website.
We don't think that Dodge really wants
people taking special test drives out of Belgian dealerships for the
purpose of steaming up the windows the old fashioned way (we can
imagine porters quitting en masse on June 13th if this were the case).
This particular assignment can probably be completed at home, too. To
help encourage people to take action, however, all Journey floor models
will have those "Baby Made on Board" signs in their windows. If you're
in Belgium, are planning a family, and are in the market for a new car,
you might want to (ahem) get to work on or around June 14. Maybe
earlier. After all, a little practice never hurts. Thanks for the tip, Thijs!
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