Monday, July 28, 2008

Toyota ups Prius production plans again?

70 percent increase in production?

If you've spent any time shopping for hybrid cars, then you know most hybrids are in very limited supply. Fortunately, in 2009 there will be some relief, at least for consumers interested in the Toyota Prius. The latest rumors claim that Toyota will increase Prius production by 70 percent.

Just a few months ago, Toyota suggested a 60 percent increase in production, so this number doesn't seem out of line. If correct, such a jump in production means that Toyota will be producing almost one half million Prius hybrids per year. Nonetheless, with the third generation Prius due out next year, even a half million Prii might not be enough.

Despite the mockery of hybrid critics just a few short years ago, Toyota's long claimed goal of achieving 1,000,000 hybrid sales per year early this decade now seems easily inevitable. So, how does that egg on your face taste, haters?